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2024 Catch 22: Navigating a Surge in Energy Demand – A Call for Responsible AI Use and Energy Management

Is technology's voracious appetite for energy braiding us into a Gordian knot? Our quest for advancement reaches a critical catch-22. Data centers proliferate, straining our energy infrastructures. AI's dual nature as energy consumer and efficiency optimizer calls for...

Lights, Camera, Engagement! How to Craft Compelling Social Video Content

Video content has become an increasingly important part of social media marketing. Platforms like Facebook, Instagram, TIkTok, Twitter, and YouTube are prioritizing video in their algorithms, and users are spending more time watching videos and live streams. Video...

Authenticity is Key: How User-Generated Content Brings Real Value to Marketing

User-generated content (UGC) refers to any type of content that is created and shared by unpaid contributors or users of a platform. This includes blog posts, videos, photos, reviews, social media posts, and more. UGC stands in contrast to content created by the brand...